Invite Your Colleague and Save INR 12,390 (Inclusive of GST)
STARTS ON December 30, 2021
DURATION 7 Months Live Online Sessions 3 hours/ Sunday 12:15 PM to 3:15 PM
PROGRAMME FEE INR 1,05,000 + GST (Excluding Application Fee) View Payment Plan Loan offered at EMI of INR 13,211 Special Corporate Enrolment Pricing
STARTS ON December 30, 2021
DURATION 7 Months Live Online Sessions 3 hours/ Sunday 12:15 PM to 3:15 PM
PROGRAMME FEE INR 1,05,000 + GST (Excluding Application Fee) View Payment Plan Loan offered at EMI of INR 13,211 Special Corporate Enrolment Pricing

Early Bird Registration Benefit

INR 10,000 + GST

We are offering an early bird registration benefit on the programme fee exclusively for participants who apply by December 02, 2021.
The final Early Bird fee will be INR 95,000 + GST.

Programme Overview

Increased market complexity. Game-changing competition. Digitally savvy customers. It all means strategic decision makers must transform their thinking. To guide organisations to be differentiated and profitable, they need to shift to strategic management. It involves thinking critically, implementing effectively, creating organisational synergies, and bringing nuance and agility via new technology.

The Strategic Management programme is designed to equip professionals across functions with an end-to-end strategic perspective to bridge the gap between strategy planning & strategy execution, and translate the lofty organizational goals into strategic initiatives & objectives.


  • Graduate with minimum 5 years of work experience after graduation (10+2+3) / Diploma holder (10+2+3) as on December 30, 2021.
  • Candidate should have a minimum of 50% marks in Graduation or Diploma or Post-graduation.
  • Candidate should be currently working.
  • 62%

    Of Chief Strategy Officers (CSO) said that exploring new business models and strategic partnerships played a critical role in solving a wide range of issues during the pandemic

    Source: Deloitte, 2021
  • 20%

    Only 20% of organisations achieve 80% or more of their strategic targets

    Source: Forbes, 2020
  • 40%

    Of executive leaders say their leadership is not aligned on strategy execution

    Source: Gartner, 2021

Key Programme Takeaways

  • Develop a strategic mindset to shape and amplify competitive advantage in a dynamic environment.
  • Enhance critical thinking and strategic decision making skills to propel business growth
  • Gain Insights into formulation and implementation of effective and focused business strategies
  • Forge proactive leadership competencies to navigate business challenges and opportunities
  • Understand and leverage digital business models and emerging technologies to drive digital transformation and innovation

Who is this Programme for?

  • This programme is ideal for Senior and mid-level professionals who seek to evolve to leadership roles that drive corporate strategy and growth by upgrading their expertise with modern strategy perspectives.
  • Senior executives already in pivotal strategic roles who want to drive their organisation’s business growth via end-to-end strategy formulation and execution will benefit from the programme

Programme Highlights

Receive a certificate of completion from one of India’s top B-Schools (NIRF, 2021)

Build deeper strategic expertise to thrive in the modern business scenario

Learn forward-looking concepts with the latest paradigms in strategy

Become industry-ready with real-world case studies

Gain a global outlook with insights from IIM Lucknow faculty and industry experts

Expand your professional network and interact with experienced peers

Programme Modules

  • Introduction to Strategic Management Firm Performance
  • Sustained Competitive Advantage
  • Vision, Mission and Strategic Intent
  • External Environment Analysis
  • Internal Environment Analysis
  • Competition Evaluation & Competitive Positioning
  • Introduction to Strategy formulation
  • Business Level Strategies I
  • Business Level Strategy II
  • Corporate Strategy I
  • Corporate Strategy II
  • International Strategy
  • Strategy for Emerging Markets
  • Introduction to Strategy Implementation
  • Functional Strategies – Operations Strategy
  • Organizational Structure & Systems
  • Role of Analytics in executing & evaluating strategy
  • Corporate Governance and Ethics
  • Strategic Leadership
  • Change Management
  • Managing Knowledge
  • Corporate Social Responsibility
  • Developing and Managing Technology Strategy
  • Digital Business Models/Digital Transformation
  • Emerging Technologies & Challenges
  • Entrepreneurship & Innovation

- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the participant profile & programme hours
- The programme curriculum includes individual assignments, simulations, group projects & presentations to apply and demonstrate classroom learnings.

Programme Directors

Dr. Anadi Pande


Decision Sciences

Uniquely blending academics and industry is Dr. Anadi’s strength. His leadership positions at Tata Motors, Hero MotoCorp, and L&T over the years enabled him to drive strategic corporate planning and factory operations, thus getting an end-to-end perspective in strategy planning and execution. While at Hero, he operationalised the world’s largest two-wheeler factory at Haridwar. At L&T, he worked on international company acquisitions and joined the Board of Directors of a British Subsidiary, Avocet Sports, Manchester, UK. He has published research in national and international journals of repute.

Prof. Ashutosh Kumar Sinha


Strategic Management

A graduate from ISM, Dhanbad, and a fellow of IIM Bangalore, Prof. Ashutosh’s research in Corporate Strategy lies in mergers and acquisitions with a focus on emerging economies. He currently takes the ‘Strategic Management’ and ‘Mergers and Acquisitions Strategy’ courses at IIM Lucknow and had extensively taught different organisations in IIM Lucknow’s Management Development Programmes.

Programme Certificate

Upon successful completion of the programme, with a minimum 75% attendance and satisfactory academic performance, participants will be awarded a certificate of completion. Participants are expected to have 75% & above attendance. The cumulative overall percentage of marks should be 50% and above. Those participants who do not meet these criteria will receive a certificate of participation from IIM Lucknow. No certificate shall be awarded if the attendance is less than 40%.

Sample Certificate
Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Lucknow.

Early applications encouraged. Limited seats are available.

View Payment Plan
Loan offered at EMI of INR 13,211
Special Corporate Enrolment Pricing

Round 1: The first application deadline is
Nov 11, 2021 and the fee to apply is INR 2,500 + GST

Round 2: The second application deadline is
Dec 02, 2021 and the fee to apply is INR 3,000 + GST

In collaboration with Eruditus