Starts on Jan 17, 2020 Duration 9 Months Face-to-Face Classes
Campus Immersion IIM Lucknow, Lucknow Campus, India 1 visit - 5 days
Programme Fee AED 34,125 (includes 5% UAE VAT) Flexible Payment Available
Eligibility Graduate with a minimum of 5 years of work experience


The General Management Programme for Executives - Dubai is designed to help business managers transform into multi-skilled business leaders. The programme is designed to ensure participants formally learn frameworks and best practices in the areas of leadership, strategy, finance, marketing, operations, digital and analytics. After the completion of this programme, participants will:

Have a general understanding of management.

Create effective business models and marketing plans.

Develop strategic negotiating skills.

Manage a business unit.

Learn to collaborate with people and manage teams.

Address transformational challenges at their organisation.



Prof. Amit Agrahari

Information Technology

Prof. Pradeep Kumar

Information Technology

Prof. D Tripati Rao

Business Environment

Prof. Chandan Sharma

Business Environment

Prof. Prem P Dewani


Prof. Rajeev Kumra


Prof. Anadi Pande

Strategic Management

Prof. Neeraj Dwivedi


Prof. Ajay K Garg

Financial Management

Prof. Prakash Singh

Financial Management

Prof. Seshadev Sahoo

Financial Management

Prof. Vikas Srivastava

Financial Management

Prof. Sushil Kumar (BS)

General Management

Prof. Archana Shukla

Human Resource Management

Prof. Nishant Uppal

Human Resource Management

Prof. P Priyadarshi

Human Resource Management

Prof. Pankaj Kumar

Human Resource Management

Prof. Neerja Pande


Prof. Payal Mehra


Prof. Suresh K Jakhar

Operations Management

Prof. Sushil Kumar (OM)

Operations Management


  • The engines and mechanics of economic growth
  • Monetary policy and output growth
  • The recent global economic crisis – the genesis and the policy remedies
  • Financial Accounting Framework: Scope & Overview
  • Preparation of Financial Statements
  • Analyzing Annual Reports
  • Cost concepts and classification
  • Activity Based Costing
  • Cost Analysis for decision making and control
  • Employee Engagement
  • Performance Management
  • Understanding Consumer Choices & Consumer value
  • Segmenting, targeting and positioning
  • Elements of marketing mix – 6 Ps of New marketing
  • Strategic Marketing
  • Understanding self: Individual in an organisation
  • Managing Workgroups and team
  • Concept of Value & Return to Shareholders
  • Investment, Financing & Dividend Decisions
  • Creating EVA & MVA
  • Understanding Relationships Close-Loop Marketing
  • Customer Lifetime Value and Profitability
  • Customer Acquisition and Customer Loyalty
  • Customer Satisfaction Index and Customer Retention
  • Word of Mouth and Branding as CRM
  • Business reports & Proposal Writing
  • Strategies for cross-cultural communication
  • Effective Corporate Communication
  • External Environment Analysis, Industry Structure Analysis
  • Value Chain Analysis
  • SWOT Analysis
  • Corporate Strategy
  • International Strategy
  • Managing Change
  • Operations Strategy and Competitiveness
  • Product/Services Design & Development
  • Scale & Capacity Planning
  • Forecasting & Operation Plans
  • Project Management
  • 5-Dimensional Framework of Negotiating Ability
  • Negotiation Planning and Process
  • Negotiation Strategy
  • Complex Negotiations
  • Closing the Deal
  • Buying Process
  • Perpetual Mapping
  • Learning & Memory
  • Concept of business sustainability
  • Competitive analysis in carbon-constrained economy
  • Challenges of integrating sustainability strategies with core business strategies
  • Corporate branding and positioning around sustainability
  • Understanding the Creative process
  • Improving/developing creative potential
  • Understanding cognitive system
  • Role of nudges in influencing others
  • Understanding the Online Consumer
  • Digital Advertising
  • E-Commerce Models
  • Online Marketing Research
  • Web Analytics
  • Social Media Marketing
  • Social Listening and Social Media ROI
  • Mobile Marketing
  • Business Strategy
  • Digitizing the product
  • Digitizing the customer experience
  • Digitizing internal operations & processes
  • Digitizing external supply chain
  • Leadership Theories
  • Lessons in Leadership from Literature
  • Leadership Styles
  • Persuasive Leaders
  • Ethics in Leadership
  • Is the Mega Finale of the 22-days intensive General Management Programme for Executives - Dubai. The participants would identify the management problem, develop and evaluate the alternative course of action and suggest the best option.


On successful completion of the programme, with a minimum 75% attendance, participants will be awarded a Certificate of Completion of General Management Programme for Executives - Dubai and will be eligible for Executive Alumni status of IIM Lucknow.

Participants who fail in more than two modules will be given a Certificate of Participation of General Management Programme for Executives - Dubai and will not be eligible for Executive Alumni status of IIM Lucknow.

Sample Certificate

*This certificate image is for the purpose of illustration. The actual certificate design may change at the discretion of IIM Lucknow.


It has been an immense value addition for both of us to have done the GMP program of IIM Lucknow. Since we are both managing our own companies together, the new learnings have put us both on the same page in many a situation. We've learned many latest tools for addressing different scenarios and have been able to effectively engage what we learned into action in our own work. The case studies have been excellent eye openers. Overall, we're delighted that we chose to do this programme, the networking and value addition is unparalleled.

Prima Jhony and Johny John

Director- Sales and Managing Director

Skymat Bldg Material Trading

It's not regular accredited diploma or degree but it's more of development of yourself and insight. Our efforts were matched equally by professors of IIML. After attending this course, I can tackle same problems with ease and can deliver better results. This programme made me better professional and person who enjoys support of stake holders and his team unanimously. This programme is big leap in acquiring knowledge and education which has no boundaries.

P Chitnis

Project Manager/Lead


This programme has been a truly invaluable learning experience and has given me a new perspective of looking at things and dealing with challenges! It has been very empowering both from a personal and professional standpoint.

Vindhya Nyayapati

Regional Planning & Forecasting Manager

Cummins Arabia FZCO

No matter what stage of the career you are in. I found the GMPe from IIM Lucknow to be hugely valuable. Nothing beats class room learning especially when you are with a bunch of excellent students with varied experience and you are tutored by some amazing professors.

Sethu Pazhayannur Ramaswamy

Regional Head

Standard Chartered

Early Applications Encouraged. Limited seats are available.

Flexible payment options available
In collaboration with Eruditus

Eruditus Executive Education offers customised and open programmes in India, Singapore, Dubai and other global locations in collaboration with MIT Sloan, Columbia Business School, INSEAD, Harvard Business School (HBS), Kellogg Executive Education, Berkeley Executive Education, Wharton Executive Education and EMERITUS Institute of Management. It offers world-class executive education to grow businesses continuously. Led by alumni of INSEAD and Harvard and supported by eminent programme experts, the programmes here are designed to give learning experience integrated with sustainable business applications. Programmes are crafted in a different range of formats; in-class, online as well as blended programmes. The portfolio includes a short 2 to 4-day face-to-face workshops, online courses of 2-3 months duration as well as comprehensive learning journeys that run over 6-9 months, customised to an organisation's requirement. All the programmes at Eruditus are taught by top B-school faculty.